Landing pages are the first visitors view once entering a website. Every page is a potential landing page.
Tactical landing pages target specific products or services offered. Their main purpose is to improve conversions from campaigns such as email or search advertising. It’s common for tactical landing pages to have an offer or other call to action.
Although the product or service might also be highlighted on other internal pages of your website, tactical landing pages are created for marketing initiatives to maximize effectiveness.
Tactical landing pages are more focused to specific visitors who have clicked an ad or other link to get there. Once on the page, visitors expect to find solutions to their specific needs and relating to the link upon which they arrived.
Design and content for landing pages requires planning and proper direction. They must be engaging and persuade targeted visitors to take mutually desirable action (call, complete online form, email, etc.).
Sirius Business Solutions, California offers expertise in creating effective, relevant, SEO friendly and tactical landing pages.
Our professional writers have in-depth knowledge and experience with SEO and online marketingand conversion architecture. Their content is effective in turning visitors into prospects and customers for your San Francisco Bay Area business.
Call us or complete an online formfor a free 30 minute consultation on tactical landing pages in the Bay Area.
Important points about tactical landing pages:
• Don’t take a general approach, focus on specifics
• Design impacts acceptance and action
• Content must grab attention and be helpful to encourage action
• Call-to-action must be simple and clear