SEO meta tags enable search engines to index your web pages.
SEO meta tags are how a web page communicates with search engines, beyond page text.
What are SEO meta tags?
Meta tags are text hidden in operating code of each page. You can access them by selecting “View Source” in your browser. They help search engines “index” website pages for rankings on search result pages. The information includes page title, meta description and keywords used in content and page names. Alternative text tags are used to tell search engines what images are. Search engines cannot read images.
This makes it easier for search engines to index your page when a query matching your keyword comes up. In other words it improves your rankings and chances of being found by your potential customers.
There are many self-proclaimed SEO experts tooting their horns about how they will get you the top spots simply by using meta tags. Not true, meta tags are just one part of best practice search engine optimization. However, they are a very important part!