Visitor Profile Navigation
Different needs of three visitors to an auto body and paint shop website call for different navigation:
Needs collision repair and wants it now.
Navigation: Move swiftly to contact information and form where visitor can make an appointment.
Wants a dent repaired and wants to find the best provider.
Navigation: Provide relevant information, calls to action, and ease to make estimate appointment when visitor is ready.
Is considering fully painting his car
Navigation: Provide relevant information and invite mailing list subscription.
All visitors may see some of the same pages but each makes an individual journey.