Search engines use algorythms that compare and contrast competing web pages to determine the order in which each is featured in search result pages. Sirius Business focuses on keywords that have historically attracted targeted website visitors as well as those proven to result in a mutually beneficial action being initiated by the visitor. These actions are typically telephone calls, emails, purchases or completing an online form.
Sirius Business has several tools for determining online keyword popularity. And, web analytics provide data identifying specific keywords to visitors who take mutally beneficial action.
Obviously, the most important keywords are those proven to make the telephone ring, generate emails and online form submissions. Significant value from website visits is realized when visitors take action. Visitor traffic, regardless of whether they take action, enhances search engine rankings but the preferred scenario is for targeted visitors to engage. Those keywords known to result in prospect engagement become the primary focus.
Sirius Business Solutions uses best practices to use keywords in