For Sirius Conversation

Sirius Business Solutions, Inc.
Palo Alto, CA
info@SiriusBusiness.com

Sirius Services

Sirius Internet Services

Complete Internet Marketing Systems Copper Plan
Bronze Plan
Silver Plan
Gold Plan
Platinum Plan

Driving Prospects, "Internet Marketing Strategy" "Internet Advertising"
"Online Advertising"
"Internet Online Marketing"
Search Engine Optimization

Converting Visitors to Prospects and Customers Custom Websites
Conversion Tools
Profile Navigation
Calls to Action
Special Offers

Email Marketing

Site Map

Blog

Sirius Business Solutions is certified by and participates in the global WSI Network of Internet Consultants, production centers, and suppliers.

Sirius Business Solutions, headquartered in Palo Alto, CA, provides onsite services in Menlo Park, Mountain View, Sunnyvale, Los Altos, Santa Clara, Redwood City, San Jose, San Mateo, Milpitas, Burlingame, Campbell, Foster City, Fremont, Daly City, San Carlos, San Francisco and Hayward. Virtual services are provided throughout the world.

Being found by your target audience Does Internet Advertising Make Sense for You?


Internet advertising provides the lowest customer acquisition costs for many but not all industries.  Internet advertising is most effective for industries with relatively high lifetime customer value.

Internet advertising is used primarily to drive targeted traffic to websites.  Websites must have the content, graphics, and navigation to inform and motivate visitors to initiate contact.  Internet advertising has limited opportunity to convert audiences into customers.

Internet advertising includes search engine result pages, banner advertising, email marketing, and ad networks.  By far, the best known and most effective form of Internet advertising is online or search engine advertising.


Use of keywords


Banner Advertising


Email Marketing


Ad Networks

  • Also known as search engine advertising, sponsored links, and “pay per click”
     
  • Ads appear on search engine result pages
     
  • In first sentence of first paragraph
     
  • Flexible
    - Easy turn on/off
    - Pay only pay for      visitors
    - Measurable conversions
    - Target neighborhoods
     
  • “Keyword” driven Quality keywords can make phone ring
  • Greatest strength: “branding”
     
  • Somewhat flexible Monthly contracts
  • Message can be more inclusive
  • Animation possible
  • Requires artist to create ad
  • No evidence to support expense in most cases.
  • Dedicated promotional email broadcasts
    - Poor medium for prospecting
  • Text ads with personal emails
    - Can appear tacky
  • Inexpensive
    Caution: Risk of being considered “spammer” quite high and potentially costly
     
  • Group of websites desiring ad placements
  • Representative Advertisers choose where ads placed
  • Blind Network selects where ads placed
  • Targeted Use targeting technologies to enhance value of ad placement
    Note: The most promising. Specific ad placements sensitive to location of where target audience (e.g., local restaurant featured on movie theatre site).